Definition of Stupidity

November 06, 2017

Definition of Stupidity

I don’t know if it was Einstein, Twain or Franklin who truly originated the quote… But man, it describes me to a ’T’… and that is… Doing the same thing over and over and expecting different results… 

Furka durka… Can you believe that it’s November already? I sure ass can’t. And lo... Peter looked upon BOLD BUNNY in the manger and he doth said… YOU’VE DONE IT AGAIN!!! Ever-y-year without fail, I start to develop new products at the last minute (or as as my dear lovely mum put it, zero hour) Yup, November and sometimes even December, I get a design itch that must be scratched. The deadline is obviously Christmas, but also, my attendance in Design Ireland at Showcase 2018 in January which pops it’s ugly beautiful head just when I least expect it…

So here I am, sweating over a hot Mac every minute i’m not doing orders, emails etc. coming up with what I hope is a rake of cool new stuff for you lovelies to love, smile or laugh at… At least, that’s the hope.

So, what am I developing? Well, there’ll be wrapping paper… A new range of grown up prints (very exciting) and hopefully something else, but i'll keep that under wraps for now… the latter two will have beautiful gold foil embellishments, something I have been gagging to introduce to BB wares since my days as a graphic designer in boomtown Dublin, wow, the spend on residential brochures, was eye-watering… But so fun spending someone else’s dough, ray, mee! I loved foiling and blind embossing the marketing material with a light touch, otherwise it can get a bit Liberace meets Goldfinger :0)

But to hell with planning I say (and this time I know who I’m quoting, because it’s me) "There’s nothing more authentic than letting one’s creativity loose” I mean, having an achingly perfect IG feed is totally EXHAUSTING, non?! I like thinking of something when I want and presenting it how I want, I don’t enjoy the pressure to conform, never have. My people are ever so slightly anarchic and it’s in me too for sure. That said, I do take my time setting up pretty compositions and carefully chosen copy, but if you look through my social posts you can see what i think is true creativity in my wee sphere anyway, each image has a story and a ‘look’ just not necessarily blended with the last.

I’ll sign off now and get back to the multiple applications and files open on my desktop, and start curating the job of compiling my keepers or to be tweakered ranges. I hope you enjoy the bit of sparkle when they land.





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