Definition of Stupidity

November 06, 2017

Definition of Stupidity

I don’t know if it was Einstein, Twain or Franklin who truly originated the quote… But man, it describes me to, a, ’T’… and that is… Doing the same thing over and over and expecting different results… 

Furka durka… Can you believe that it’s November already? I sure ass can’t. And lo... Peter looked upon BOLD BUNNY in the manger and he doth said… YOU’VE DONE IT AGAIN!!! Ever-y-year without fail, I start to develop new products at the last minute (or as my dear lovely mum put it, zero hour) Yup, November and sometimes even December, I get a design itch that must be scratched. The deadline is obviously Christmas, but also, my attendance in 'Design Ireland' at Showcase 2018 in January which pops it’s ugly beautiful head just when I least expect it…

So here I am, sweating over a hot Mac, every minute i’m not doing orders, emails etc. I'm coming up with what I hope is a rake of cool new stuff for you lovelies to love, smile or laugh at… At least, that’s the hope.

What I'm working on are a range of grown up prints (very exciting) and a box fresh  collection of 12 greeting cards called FOILED AGAIN (clue is in the name) suffice to say they will be embellished with something I have been gagging to introduce to BB wares since my days as a graphic designer in boomtown Dublin, wow, the spend on residential brochures, was eye-watering… But so fun spending someone else’s dough, ray, mee... I loved the special print finishes I could play with, applying them with a light touch, otherwise it can get a bit Liberace meets Goldfinger :0) know what I mean.

But to hell with planning I say (and this time I know who I’m quoting, because it’s me) "There’s nothing more authentic than letting one’s creativity loose” I mean, having an achingly perfect IG feed is totally EXHAUSTING, non?! I like thinking of something when I want and presenting it how I want, I don’t enjoy the pressure to conform, never have. My people are ever so slightly anarchic and it’s in me too for sure...

That said, I do take my time setting up interesting compositions and thoughtfully chosen copy, but if you look through my social posts you can see what i think is true creativity in my wee sphere anyway, each image has a story and a ‘look’ just not absolutely and necessarily blended with the last. I like to mix it up! BUT, but, but and much as I hate to admit it, there is major merit in having a reconisable style or 'brand key' as they call it - a set of guidelines that your brand stands for that are the framework behind all communication... Honestly, though... This to me is the antithesis of creativity, as it is forced and not free and flowing. Thus. I'm still working on mine (and on my issue with authority of any kind!)

I’ll sign off now and get back to the multiple applications and files open on my desktop, and start curating the job of compiling my keepers from my to be tweaker-ed ranges. I hope you enjoy the bit of sparkle when they land.





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